Partnership Opportunities

New England Grows sponsorship is the best way to build deeper customer relations, generate new business, and increase brand awareness. With a wide range of creative marketing opportunities at every price point, partnering with New England Grows is an effective way to position your company as a leading supplier to the commercial horticulture community.

“Exhibitors who integrate ‘other’ marketing tools into their exhibition participation are far more successful in attracting target visitors, converting them to leads and generating sales than those who do not.”
Center for Exhibition Industry Research

Need some creative ideas to maximize your presence?

Check out these opportunities to position your organization as a green industry innovator and committed supporter through partnerships with New England Grows. As an added benefit, all partnerships $3000+ will receive a banner link on the Grows web site and official show mobile app.

Download our Partnership Opportunities brochure here or see below for more information.

Exclusive Partnerships

Brew Garden | $3000
Located near the Common Ground stage, this popular oasis calls all weary attendees to quench their thirst, as well as raise their spirits, and they will have your company to thank for it! Prominent signage will be placed throughout the Brew Garden, and sponsors are welcomed to provide napkins printed with their logo and/or key message. Includes Grows website Banner Ad & Ed Session Media Loop Ad

Live Hardscape Construction Demonstration | $2000 – $5000


Outdoor living is a hot trend and a soup-to-nuts, raised patio will be built over 2 days by University of New Hampshire faculty and student volunteers right on the trade show floor! Attendees will witness the construction of a raised patio through all phases including proper stone sealing, lighting and finish work. Grows partners will provide construction materials and be invited to give a brief presentation about the product at the demonstration site. Exclusive partners needed for this demo: paving, sealing, lighting and patio décor. Some include Grows website Banner Ad & Ed Session Media Loop Ad ($3000+)

Attendee Swag Bags | $3000


Imagine your company displayed on the official "swag bags" of New England Grows. No one goes home without filling them with various goodies collected throughout the show. Fill the bags with your literature before the show and attendees will pick them up at registration. Disposable bags are an option or you could consider upgrading to a reusable, environmentally friendly version. Sponsor provides bags and literature. Includes Grows website Banner Ad & Ed Session Media Loop Ad

Registration Lanyards | $3000
Want to see your brand displayed everywhere? Consider exclusive sponsorship of the registration lanyard. Worn by every single participant at New England Grows, this subtle but effective form of advertising is a great way to make a big statement and carry the conversation beyond the show -- as many attendees reuse lanyards for future events. Sponsor provides lanyards. Includes Grows website Banner Ad & Ed Session Media Loop Ad

Women in Horticulture Luncheon | $1000
Wednesday, February 4
12:00 n -1:30 p.m.
Female colleagues connect during a special networking luncheon at GROWS.  In addition to great company, good food and a stellar view of Boston’s waterfront, the gathering will feature a conversation with Taylor Johnston, horticulturist at Boston’s Isabella Stewart Gardener Museum and founder of Gamine Co. – a trade-inspired collection of beautiful work wear for women. 

Contact Jennifer McPhee -- (508) 653-3009 or with any questions about partnerships.

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Shared Partnerships

Recharging & Gaming Stations | $2000
You'll be the hero when you help provide a place for attendees to recharge their electronics AND their bodies. Chair massages, comfortable seating and plug-ins for mobile devices are all people need to "recharge" during the day and get back on the show floor. Meanwhile, table tennis courts and video gaming stations allow for a mental break and keep the blood flowing. Prominent signage will be placed in these stations, encouraging attendees to make your booth their next stop. (Limited to 5 partners) Includes Grows website Banner Ad & Ed Session Media Loop Ad

Hoisting License Recertification Course | $1000
New England Grows will offer the Massachusetts Hoisting License Recertification Course at this year's show. Landscape Contractors from across the state will spend a half-day in class obtaining recertification credit for this state mandated license. Sponsors will be given program recognition and the opportunity to distribute marketing materials and network with class participants. Presented in cooperation with the Massachusetts Association of Landscape Professionals and the Massachusetts Nursery & Landscape Association. (Limited to 3 partners)

Exhibitor's Meeting | $1000
Host the Friday morning Exhibitor Wrap Up Meeting on the show floor. Here, 400+ exhibiting companies are invited to gather for a cup of coffee, network, and provide feedback to show management about "all things Grows". This is a great chance to get in front of a community of industry suppliers when they are not busy interacting with customers. You will have an opportunity to make a 2-minute welcome announcement and participate in the "talk show style" Q&A.

Product Demo Sprint Session| $500


Do you just need a few concentrated minutes to really get the attention of a wide audience and tout the great features of your product or services? Maybe a product demo Sprint Session is for you! Held 4 times a day on the Common Ground Stage, you can showcase your product or service and let a captive audience know how you can help them make their business thrive. (Limited to 12)

Contact Jennifer McPhee -- (508) 653-3009 or with any questions about partnerships.

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GROWS! Guide Print Advertising | $3000
This year, Grows is producing a combined Pre-Show Planner and On-Site Show Guide. Six (6) full page, 4-color ads will be offered and the publication will be distributed to approximately 45,000 green industry professionals. This increases the distribution by more than 4x over previous Show Guide advertising! (Limited to 6) Includes Grows website Banner Ad & Ed Session Media Loop Ad

Deadline for contract & artwork is October 1, 2014.

Grows Mobile App Splash-Screen | $2000 (Exclusive)
Grows is embracing the paperless revolution and going digital with our show guide! Everything our participants need to know oto navigate the show will be found through their mobile device via the Grows app.

Splash-screen sponsorship features your logo and every time the app is launched by attendees. You will also be highlighted in the app description in iTunes and the Google Play Stores. We launched the Grows app to rave reviews at last year's event and this promises to be even more successful. You can expect 10,000+ views from the splash screen sponsorship and thousands for your Banner & Media Loop Ads.

Benefits of an Exclusive Splash Screen Partnership

  • Your company information will instantly appear each time a user opens the app.
  • Splash screens use the entire screen to display your company logo.
  • Splash screen partnerships include a website Banner Ad & Ed Session Media Loop Ad

Grows Mobile App Banner Ads | $500
Your banner ad will appear on the Grows mobile app for iPhone, iPad, and Android. Banner ads are loaded into Grows' popular mobile app and appear in a pre- determined order each time the app is launched. Banner ads are clickable and may be linked to an ad page with more company information within the app (recommended) or to your external web site. See ad specs for details. (Limited to 5)

Contact Jennifer McPhee -- (508) 653-3009 or with any questions about partnerships.

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Product Partnerships

Common Ground Stage Landscape | Materials, design, set and strike
The beautifully designed Common Ground Stage is the center of it all New England Grows. Lucky sponsor(s) will be front and center for the non-stop stream of activity taking place on the stage throughout the show. Plant materials (stage décor) and audience seating create the perfect setting for our popular Sprint Sessions. (Limited to 3)

Common Ground Perimeter Landscape | Materials, design, set and strike
The Common is the nerve center at New England Grows and home to the Common Ground Stage, Recharging Stations, Founding Partner Organization booths Llearning Hubs, and the ever-popular Brew Garden. Make an impression as participants make their way in and out of this high traffic area by donating plant materials and décor to beautify and define the space. (Exclusive)

Common Ground Furniture/Seating | Materials
The Common serves as a place to catch your breath and get off your feet for a few minutes while recharging your electronics or taking in a quick and educational Sprit Session on the Common Ground Stage. Show attendees just how comfortable your furniture collection is by donating seating for these extended "audience" areas in front of the stage. (Limited to 2)

Grows Bookstore & Resource Center Landscape | Materials, design, set and strike
Smack dab at the main entrance to the Grows Expo sits the Barnes & Noble Horticultural bookstore. This year we are enhancing this busy area with other valuable resources. You can be the exclusive provider of landscape material for this new area, ensuring every participant sees your goods before even stepping foot on the Exhibition floor. (Exclusive)

New England Grows Website Banner | $500
Online banners and links provide valuable touch points for the thousands of visitors to the New England Grows site. Banners are strategically placed on our most visited attendee pages (Education, Registration, Educational Seminars, Plan Your Visit) which garnered a combined 50,000 unique visits for the 2014 show. Viewers increase brand recognition through constant exposure to your logo and can easily link to your company's website for additional information.
Banners run from September -April. (Limited to 6).See ad specs for details.

Grows Ed Session Media Loop Ad | $500
New England Grows educational sessions are second to none. Put your brand on the big screen in front of thousands of green industry professionals! Your ad will be included in the Ed Session Media Loops run continuously at the start of every Grows educational session throughout the show. (Limited to 12)

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Contact Jennifer McPhee -- (508) 653-3009 or with any questions about partnerships.