Sponsorship offers an enhanced level of visibility and recognition
According to the Center for Exhibition Industry Research (CEIR), "Exhibitors who integrate 'other' marketing tools into their exhibition participation are far more successful in attracting target visitors, converting them to leads and generating sales than those who do not."
The CEIR reports the following promotional services increase an exhibitor's reach to target audiences as follows:
Sponsorship 104% • Advertising 46% • Pre-show Promotion 50% • At Show Promotion 62%
Take a look at the marketing opportunities we've designed to help you improve your ROI ---- then let us know which program works best for you. Effectively demonstrate your company's involvement and commitment to the New England green industry by participating in the following:
Sponsor:
Promote:
Advertise:
Additional Tools & Ideas:
What sets an Evergreen Sponsor apart from the crowd at New England Grows? An Evergreen Sponsor demonstrates commitment to the green industry and gains brand exposure well beyond the walls of their booth.
New England Grows' goal is to provide world-class education, cutting edge information, and profitable solutions to green industry professionals. Evergreen Sponsor help advance this goal and are recognized for their generous support before, during and after the event.
Evergreen Sponsor benefits:
To find out more or to sign up, download the Evergreen Sponsor Form.
Become a Supporter of Garden Center Success!
Take advantage of an exclusive promotional opportunity for Evergreen Exhibitors ONLY. Become a Supporter of Garden Center Success!, the most concentrated and cost effective promotional opportunity we offer. Extend your company's brand and reach hundreds of garden center decision-makers at New England Grows.
One-day intensive seminar designed to boost your garden center’s profit, performance, and people. Wednesday, February 1, 2012 Roll up your sleeves and get ready to jump full force into Garden Center Success --- a one-of-a-kind learning event tailored to the unique needs of garden center professionals.
Expect a high impact, engaging, result-driven learning experience featuring retail experts and trend spotters. Bring your toughest questions and be prepared to have your thinking stretched into new arenas. The best minds in the industry are going to be here. If you’re a key player at an independent garden center, you need to be at Garden Center Success! Garden Center Success at New England Grows is presented in cooperation with Garden Center magazine. Participation is included in your New England Grows registration, so there’s no extra charge. You must, however, register in advance and seating is limited, so act now. |
Garden Center Success Sponsorship Benefits:
A prerequisite is enrollment in the Evergreen Exhibitor program. This is not a stand-alone promotional opportunity.
To find out more, e-mail us. To apply, download the Evergreen Sponsor and Garden Center Success Sponsor forms.
Bright Idea! Set yourself apart from the crowd with the new Bright Idea! designation at New England Grows 2012.
Your company will be promoted before, during and after New England Grows on:
• www.NewEnglandGrows.org
• New England Grows show guide
• Educational seminar rooms
• Carpet logos
• Booth personnel badge decals
• ... and more!
To find out more, or to apply for Bright Idea, download the Bright Idea form.
One of the most cost effective ways to market your presence at New England Grows is to fully utilize your guest passes to invite your current and prospective clients.
The complimentary guest pass includes access to the expo floor, educational seminars, Garden Center Success seminars and Ask the Experts sessions.
New England Grows makes it easy to invite your customers & prospects to the show.
Log into your exclusive registration page to get started. To find out more, e-mail us.
myGrows is your complimentary interface with the online community of green industry professionals planning to attend New England Grows. This is where you enter and update your company's profile including description, product, and contact information. It is a powerful way to share your marketing message with the educated buyers you want to meet at New England Grows.
Your customers will be using their personalized portal --- myGrows --- to make the most efficient use of their time at New England Grows. They'll be searching online for the equipment, products, plants and services they need --- and they'll be doing it before, during & after New England Grows.
Every attendee receives a myGrows portal, which provides a variety of useful exposition search options, allows registrants to place exhibitors in their personalized Event Plans, and literally draws them a map to the booth.
myGrows participation is complimentary for all New England Grows exhibitors. Please be sure to take advantage of this effective, no cost way to market your business at New England Grows. Be sure that your exhibitor profile is complete and accurate.
Click here to go to your myGrows planner and update your exhibitor profile today.
Reach more than 13,000 customers by advertising in the New England Grows show guide. Distributed to everyone who attends the event, this publication serves as a valuable resource for green industry decision-makers who use it as an annual reference tool. Take advantage of our prime audience and expo presence to promote your product effectively.
How to make your show guide ad work for you:
• Announce show specials that are available at, and immediately following New England Grows.
• Advertise a new product, service, or technology.
• Reinforce your location on the show floor by emphasizing your booth number.
• Promote a training session or product demonstration
• Include a promotional code that can be used toward a discount at a company sponsored meeting or event.
Ad Specifications
Show Guide Ad Contract
Check out these additional marketing opportunities to further increase visibility, drive more traffic to your booth, and build your brand.
NEW! Expo Classroom: Brand new to Grows, our novelty EXPO Classroom is the ONLY meeting destination directly on the trade show floor. Market your company to 13,000 guests while holding educational meetings, training sessions or product introductions. View an image of the Expo Classroom here. Extend the buzz and excitement outside your booth walls, but don't delay! Demand is high, and only a limited number of 2 hour time slots are now left. To reserve a rental time block, download the form
IMPROVED LOCATION! Meeting & Function Room Rentals: Daily meeting and function rooms, available to exhibitors, are now located on the highly traveled Level 1, West side of the BCEC. This new location is easier to find, benefits from higher foot traffic and is conveniently positioned between the shuttle drop off area and Registration. To reserve a room, download the form
FREE! Contribute to the Essentials of Plant ID Challenge: Help participants reinforce their plant knowledge and drive more traffic to your booth…all you need to do is bring a few plants from a list of material provided by the instructor and course participants will stop by your booth during their self-guided tour on the expo floor. Click here for more information and to sign up.
Social Networking: Expand your reach, build your brand and connect with New England Grows' burgeoning community of green industry professional on Facebook and Twitter
FREE! Event Décor & Material Donation: We are looking for exhibiting companies who would be interested in donating plants and other material to help decorate the common areas of the BCEC. These areas include, but are not limited to registration, meeting rooms, and information kiosks. Companies who donate plants and other material will be recognized in the show guide and on signage in the area where the décor is used. To donate, download the form
New England Grows Logo: Electronic versions of the New England Grows logo are available for your various advertising uses. Please e-mail us with desired format (i.e. color web use, black and white print use, etc). New England Grows Logo Usage Guidelines
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