As your customers become increasingly attuned to the impact of climate change, carbon emissions and sustainability, you are uniquely positioned to provide a solution in their own backyards --- but first you must understand the issues surrounding this debate and be prepared to make changes in the way you do business. Viewing greenspace as an environmental resource, not a polluter or wasted space, is the key.
Frank Rossi, Ph.D.
Associate Professor of Turfgrass Science
Cornell University
Ithaca, NY