Horticulture Trade Show & Seminars

Wednesday, February 1, 2012 • 8:30 a.m. – 3:30 p.m.
Boston Convention & Exhibition Center • Boston, Massachusetts

A high impact, results-driven learning experience featuring groundbreaking business thinker Bill Taylor, retail wizard Chad Harris, urban trendsetter Kimberly Sevilla, and master facilitator Jon Hockman. We'll also pepper the day with examples from your peers who are getting it done in their own New England garden centers.

The best minds in the industry are going to be here. So, bring your toughest questions and be prepared to have your thinking stretched into new arenas.

You'll walk away with an action plan designed to help you
buck retail market predictions and fight for your
business in these challenging times.

Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake-Up Your Industry &
Challenge Yourself

Bill Taylor
Best selling author & founder of FAST COMPANY magazine

Bill Taylor is an agenda-setting writer who has shaped global conversation about the best ways to compete, innovate and succeed. Bill believes that in an era of hyper-competition and non-stop reinvention, the only way to stand out from the crowd is to stand for something special. In order to be successful in today's marketplace you need to do more than outcompete your competition; you need to redefine the terms of competition and Bill will show you how.

AND FEATURING ...

Chad Harris
Chad Harris
The Garden Gates
Metairie, Louisiana

Make Sure You Never
Compete Again!

Chad Harris' business creedo – "market like a mad man" – has served him well in the roller coaster world of retail sales. Whether at his traditional brick-and-mortar store or via the Internet, Chad is doing an exceptional job of selling outdoor lifestyles! You'll see how when he shares his operational secrets, business know-how, and e-marketing savvy to Make Sure You Never Compete Again!

Kimberly Sevilla
Kimberly Sevilla
Rose Red & Lavender
Brooklyn, New York

Reaching A New
Generation of Customers

Kimberly Sevilla knows how to attract today's ever-elusive Millennial. She must – the lion's share of her customers are younger than 30! Learn how Kimberly's worldwide wisdom and creative passion inform her marketing and merchandising strategies. Take a close look at the ways her successful urban garden center instills loyalty, builds community, and makes a difference while reaching a new generation of gardeners.

Jon Hockman
Jon Hockman
The d3 Group
Washington, DC

Building Your
Action Plan

Back by popular demand, facilitator extraordinaire Jon Hockman, will provide the industrial-strength glue that pulls the entire experience together. He'll make sure you leave the seminar with an action plan to address what matters most to your ongoing success.

You can't afford to miss this
sellout event!

Register Today

Garden Center Success is a one-day intensive seminar held during New England Grows. There is no additional fee to participate, but seating is limited and advance registration is required.

Sign up Now

* Bring your team to New England Grows and save even more. Register a group of 4 or more from the same company at the same time for only $39 per person.

New England Grows Media Partner

Garden Center Success! at New England Grows is presented in cooperation with
Garden Center magazine.

Proceeds benefit the green industry through
the New England Grows' education fund.


Praise for
Garden Center Success
2011!

"Totally wonderful and amazing day. Thank you for getting the BEST speakers. Very inspirational. I came back and have already implemented many of the specific ideas they shared."

More Praises

Founding Partner Organizations
Thanks to our Evergreen Sponsors

The Northeast's leading horticulture trade
show and green industry seminars.

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