A high impact, results-driven learning experience tailored to the unique needs of today's garden center professionals. Agenda-setting retailers, urban trendsetters, and marketing wizards –––the best minds in the industry are going to be here. So, bring your toughest questions and be prepared to have your thinking stretched!
If you’re a key player at an independent garden center, you need to be at Garden Center Success!
To Sell is Human: The Surprising Truth About Moving Others
Daniel H. Pink
Best selling author of Drive and A Whole New Mind, Dan Pink offers a fresh look at the art, science, and power of selling. Whether pushing a product or peddling an idea, selling isn’t what it used to be. Powerful economic changes have turned the glad-handing form of sales into a relic. In its place is a new approach that involves very human qualities and surprising skills that will change the way you do business.
"Dan Pink is rapidly acquiring international guru status…He is an engaging writer, who challenges and provokes."
Financial Times
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Bill Bown
TERRA: The Evolution of the Brand
TERRA: The Evolution of the Brand Bill Bown, marketing director at Canadian garden retailer and greenhouse specialists TERRA, will share how “the little garden centre that could” has evolved into the exceptional market leader it is today. Learn how TERRA carefully refocused its marketing, purchasing and branding strategies to address a changing marketplace. See how a continued focus on color and freshness, combined with an innovative approach to customer service, have converged to attract a whole new generation of customers to TERRA. |
Jon Hockman
The d3 Group, Washington, DC
Building Your Action Plan Back by popular demand, facilitator extraordinaire Jon Hockman, will provide the industrial-strength glue that pulls the entire experience together. He'll make sure you leave the seminar with an action plan to address what matters most to your ongoing success.
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Garden Center Success is a one-day intensive seminar held during New England Grows. There is no additional cost to participate, but seating is limited and advance registration is required and will be accepted on a first-come, first-served basis. To get the most out of your Garden Center Success experience, plan to commit the day to this seminar.
* Bring your team to New England Grows and save even more. Just $45 for 4 or more from the same company.
Proceeds benefit the green industry through
the New England Grows' education fund.
"Thank you for getting the BEST speakers. Very inspirational! I’ve already implemented many of the ideas they shared."
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